Tortilla | Festive Campaign

Tortilla isn't just all about the burrito lifestyle; they're also deeply engaged with their social media followers. With an Instagram following of 55k, their success is no surprise.

In 2020, they asked me to support their festive campaign with illustrations. I proposed a playful challenge reminiscent of 'Where's Wally,' inviting customers to spot the 'real' Santa Burrito. Leading up to Christmas, I crafted four unique and intricately detailed illustrations aimed to be posted as stories. Each illustration contained just one hidden Santa Burrito for followers to uncover.

Additionally, the little Santa Burrito character developed into stickers across all Tortilla stores, adding a festive touch to burrito wrappings and spreading holiday cheer.

Programmes used: Procreate + Illustrator